DirectAvenue, based in Carlsbad, CA, is a data-driven media agency specializing in linear TV and Connected TV advertising strategies. With a focus on creating growth and revenue through measured results, they offer advanced analytics and digital creative solutions to enhance brand response and performance media across various screens and customer touchpoints.
Founded in 2007, DirectAvenue distinguishes itself as a brand response TV agency with a team of innovative media professionals. They take an audience-first approach to media planning and buying, aligning strategies with clients' brand, sales funnel, and performance goals. Committed to exceeding expectations, they prioritize exceptional care, attention to detail, and a dedication to exploring new opportunities to benefit their clients.
DirectAvenue's leadership team, including President and CEO Scott Kowalchek, CFO & COO Marc Johnston, and Vice Presidents Josh Pico, Nicky Delasalle, Luigi Cicciari, along with Account Directors Michele Smith and Betsy Alekman, bring decades of experience and expertise in media buying, campaign management, and driving client success. The agency's blog offers in-depth insights into the media landscape, covering the latest trends and strategies in advertising to help clients stay ahead in the competitive market.
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