Since its establishment, Ding Tea has persisted in CEO Xu Wei-xiang's management philosophy of Esteem, Service, Professionalism and Creativity by promoting Ding Tea's reasonably priced and delicious products. The products must satisfy the required standards and be accepted by the consumers; moreover, the price must be reasonable. Such philosophy has maintained the integrity of Ding Tea, which constantly pursues innovation and improvement in products and management in order to provide consumers with the most thoughtful and comprehensive products, services and service quality. By obtaining trust and respect from consumers, they will act as the cornerstone for sustainable business management.
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