Diesel offers a wide variety of fashions for men and women in their large store in downtown Santa Monica. It is situated within the 3rd Street Promenade. Diesel stocks denim, button-ups, tanks, tees, accessories and more in their contemporary store. With an edgy vibe that is alluring and welcoming, the store has quickly become one of the most popular within the promenade. The employees are helpful and outgoing and free parking is located just around the bend on 2nd or 4th streets.