404 Bike Sales & Rentals offers comprehensive bike retailing services. It retails beach cruisers, pedals, baskets, tubes, locks, lights, grips, seats and bells, as well as offering tune-up services. It additionally offers bike rental services on beach cruisers, road bikes, tandems and fixed gear bikes (rentals must be for two or more hours), as well as offering group rental discounts. It is family-owned and operated.