The Concept Company, located in Newport Beach and Costa Mesa, CA, is a consulting firm specializing in the manufacturing and marketing sectors of the motion picture and television industry. Led by Cary Clayton, a seasoned professional with decades of experience in film and television production, product development, marketing, advertising, and corporate management, the company offers a range of services including international startups, business recoveries, product research and development, marketing, advertising, and coaching.
The Concept Company brings deep functional expertise and a wisdom-based perspective to help clients across all industries and geographies. With a focus on optimizing the sum of the parts rather than just the individual pieces, the company provides consulting services that address critical issues and opportunities in recoveries, marketing, start-ups, operations, product research, advertising, coaching, and sustainability. Whether it's evaluating the practicalities of direct representation or owned operations, assisting with product research and development, integrating research and development into marketing objectives, or providing coaching services, The Concept Company offers innovative solutions to help businesses thrive and pivot into the future.
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