Cardiff 101 Main Street is a non-profit community organization governed by local volunteers, who are committed to maintaining the unique qualities and beauty of the area, stimulating a thriving local economy and engaging the community in fun along the 101 corridor in Cardiff-by-the-Sea. Cardiff-by-the-Sea is a classic Southern California beach town that boasts breathtaking views, a moderate climate, two miles of Pacific coastline, a 900-acre ecological reserve, world-class surfing and residents who take pride in the community.
Locals and tourists enjoy this beach town with quaint shops, delicious cuisine, yoga studios, an arts community, ocean sports, parks, a walkable downtown area complete with a linear organic community park that Cardiff 101 Main Street maintains and plenty of biking opportunities. The Cardiff 101 Main Street’s mission is to enhance the community's well-being by fostering a center of activity, organization and voice for economic vitality, historic preservation, beautification and safety to sustain Cardiff-by-the-Sea as a desirable place to live, work, shop and play.