The California Ski Industry Association is a non-profit trade association representing 35 ski resorts in California and Nevada. They advocate for the ski industry through government relations, public policy, and collaborative guidance on industry principles, including environmental stewardship, mountain safety, technical training, and public relations.
With a history dating back to 1969, the association has been instrumental in addressing issues affecting the ski industry as a whole and ensuring the progress and success of mountain communities and businesses. Led by a dedicated Board of Directors, including President Mike Reitzell, the California Ski Industry Association is committed to supporting the ski industry and promoting the enjoyment of mountain sports in a safe and sustainable manner.
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