For individuals seeking a healthy alternative to traditional cooking oils, California Rice Oil may just be the best option on the market. Rice bran oil has been widely praised for its high concentration of Vitamin E, antioxidants and other important nutrients. As an added benefit, rice bran oil is also hypoallergenic, making it more friendly for individuals that might have food allergies to other types of cooking products. Proudly boasting that its product "Turns a cook into a gourmet chef," it markets its brand of rice bran oil to restaurants and commercial retailers.