Black Travel Alliance is a professional non-profit organization based in Oakland, CA, dedicated to empowering and advancing black travel professionals in education, media, and corporate positions. With a strong network and resources, they serve as a trusted platform for connecting brands with black travel media, conducting research, and providing insights on the black traveler and the state of the industry. Through their three pillars of alliance, amplification, and accountability, they bring together travel authors, bloggers, broadcasters, journalists, photographers, podcasters, social media influencers, and bloggers to amplify their voices and advocate for diversity in the travel industry.
Black Travel Alliance aims to increase the representation of black content creators in the travel industry through various avenues, including employment opportunities, conferences, and media platforms. They provide training and business support to their members and hold destinations and travel brands accountable for diversity in marketing and storytelling. With their Black Travel Scorecard, they evaluate destination management organizations and travel brands based on their actions and contributions in areas such as employment, conferences, paid advertising, press, and philanthropy, working towards a world where black people are supported and accurately represented in the travel industry.
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