This is the business office for BCBG Max Azria Group, a fashion company with retail stores found on Rodeo Drive. Among its designer labels are French designer, Herve Leger, who dresses some of the most beautiful women for red carpet events. It also is home to Max Azira, the ceo and creative director for the group. He oversees 20 other brands which include the Atelier brand of evening wear. These gowns show up on nominated actresses on the red carpet for the Oscar awards.