Since December of 1999, The Aura Shop has been a part of Santa Monica's Main Street. Part holistic resource center, part retail shop, it offers a variety of services and goods designed to balance mind and body. As a holistic center, it offers alternative forms of stress relief like sound, color and crystal energy therapies. Life coaching sessions are also available. As a retail shop, it offers a large selection of books, feng shui products, gemstone jewelry and an impressive array of crystals and minerals.