History
ARITAUM is the one stop shop for all K-beauty needs. From sheet masks and softeners to serums and cushion foundations, ARITAUM features the largest curated collection of premium Korean beauty products in North America. In addition to carrying such leading skincare brands as IOPE, Laneige, Mamonde, Hanyul and Sulwhasoo, the boutiques also offer a wide selection of makeup, bath & body and hair care items. The name ARITAUM (pronounced