American Groove is an apparel consulting and advisory company. The company originally started as a wholesale designer and manufacturer of womens' sportswear.
American Groove now brings its experience and knowledge in marketing, manufacturing and design to help other brands succeed and thrive. The firm specializes in creative marketing, utilizing the synergies of cross-over markets in fashion and entertainment.
Brand strategies include integration, positioning, naming, logo, trademarks, copyrights and development. Clients include Perry Ellis, C&C California and Babystyle. Founder Erica Wertheim Zohar also sits on the board of Tony Hawk Foundation and the Advisory Board of the Los Angeles Sports and Entertainment Commission.