The Magic Soul is a community-focused organization in Little Rock, AR, dedicated to reducing violence and promoting family literacy and health. They offer a wide range of affordable essential goods, including herbal teas, black seed oil, clothing, books, jewelry, and more, while also operating the Jess Heart and Soul Thrift Store to provide love and support to those in need.
With a commitment to exceptional customer service, The Magic Soul is known for their knowledgeable staff who ensure a clear understanding of their products and offer guidance to customers. Their African products, such as raw African shea butter and African black soap, have garnered a loyal customer base who appreciate the store's mission and the quality of their offerings.
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