TRAC Media Services is the nation's leading public television audience research firm, providing custom solutions to help public television professionals better serve their local markets. With over 25 years of experience, TRAC offers high-quality research, consulting, and information sharing products to improve audience engagement and support stations' program schedules, fundraising efforts, underwriting goals, and Passport strategies.
TRAC monitors viewing trends for major public television series and serves clients in the Top 20 public television markets as well as mid-sized and smaller markets across the country. Their affordable suite of online services, including a user-friendly client portal website, helps stations increase efficiency, save time, and close more contracts. TRAC's expertise extends to programmers, producers, station managers, development directors, and fundraisers, making them a valuable partner in the public television industry.
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