From the website:
Housekeeping Channel HC is a comprehensive resource for 'Better, Faster, Healthier' cleaning and housekeeping. HC exists to help you clean, protect and enhance your home environment using proven processes and practices from cleaning experts, professional cleaning services, environmental service professionals, and organizational and time-management consultants. The Housekeeping Channel strives to be the Web's most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.