FitzMartin Inc is a sales and marketing consultancy based in Birmingham, AL. Since 1991, they have been helping lower middle-market and emerging middle-market companies drive new growth and profitability through sales and marketing consulting. Their services include advisory services, revenue operations, and creative operations, all aimed at aligning sales and marketing with the needs of the buyer to increase efficiency and lower the cost of sales.
With a focus on the science of behavioral change, FitzMartin Inc applies research from renowned scientists to navigate the complex sales process and ensure that sales and marketing functions are tightly aligned with the buyer's needs. They have a track record of delivering immediate results and planning for both short-term improvements and long-term growth in profitability. Through their podcast and case studies, they share insights and expertise on revenue operations, emotional value, sales culture, and talent retention.
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