Deep South Creations, 2008 University Blvd, Ste B, Tuscaloosa, AL 35401, US

In 1904, William H. Fincher and E. Truman Ozment founded Fincher & Ozment Jewelers As Tuscaloosa's oldest full service jeweler, Fincher & Ozment has earned the trust of four generations one customer at a time. Truman Ozment's son, Thomas M. Ozment, joined the business during the Great Depression. Tom was awarded Tuscaloosa's first "Registered Jeweler" title of the prestigious American Gem Society in 1949. Thomas E. Ozment joined his father and grandfather in family business in 1957. Tommy received his Registered Jeweler title in 1973. Tommy's sons, Tom Ozment, Jr. came into the business in 1985 and his brother, Cecil, joining in 1987. The third and fourth generation are also committed to the same founding principles established more than 99 years ago: our flawless reputation for quality, integrity and personal service. Fincher & Ozment is Tuscaloosa's standard for quality, style and service ensuring that the legendary Fincher & Ozment name lives on well into the 21st century. The American Gem Society was established in 1934 by a select group of independent jewelers and Robert M. Shipley, founder of the prestigious school of gemology, the Gemological Institute of America ( GIA ).It was their vision to create an association dedicated to setting and maintaining the highest possible standards of business ethics and professionalism in the jewelry industry. Today, American Gem Society members continue their dedication to ethics, knowledge, and consumer protection.To ensure our members practice the highest standard of business ethics, the Society prohibits certain business practices, including: Advertising or setting artificially high prices as the regular price to allow a fictitious sale price or supposed discount.

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